National Child's Day Celebration

Become a sponsor

RWC cordially invites those interested in being involved in celebrating NATIONAL CHILD’S DAY June 4 and 5, 2011, with 50,000+ Los Angeles, California area families and children, to consider being sponsors. We offer several exciting promotional packages, through which you may showcase your products/services, conduct product/brand surveys/sampling and distribute promotional materials; and contribute to the community! We have reasonable sponsorship packages offering terrific benefits range from $500 to $10,000. Click to view the proposal.

Our Celebration will give major sponsors wonderful opportunities to introduce their products/services to many young adults, as well as predisposing children and their older siblings to purchase or use their products when they grow older.

We believe our Celebration is uniquely situated to assist major sponsors meet their advertising, marketing, and sales strategies and goals, if their target markets are young adults and children.

Our Celebration is relevant to such major sponsors because the young parents attending our event, or seeing National Child's Day ads/publicity, will be strongly reminded of the sponsors’ presence in the community as they provide for their families’ quality of life needs.

Our Celebration offers to sponsors participation in our advertising, marketing and publicity campaign.

June 4 and 5, 2011

Timescope is an extremely interactive, historical timeline of music/dance, arts/crafts and horsepower/transportation during the Antiquities, including chariots, pony/camel/elephant/donkey rides, traditional and contemporary music and dance performances, art and craft demonstrations, and much more. Goal is to encourage family togetherness and solidarity on National Child’s Day.

DATES:
Timescope June 4 and 5, 2011 11:00 a.m. to 6:00 p.m.
We intend for this to be an annual event.

LOCATION:
Timescope at the Third Street Promenade in Santa Monica, California

EST. ATTENDANCE: 50,000 Approximately

PRIMARY TARGET AUD.: Children – 1 to 13; savvy, discriminating, fashion conscious, very actively involved in cultural, sports, entertainment pursuits, curious, experimental, playful, love to learn.

SECONDARY TARGET AUD.: Young Adults – 25 to 50; upscale, trendy, professionals, very actively involved in cultural, sports, entertainment pursuits, fashion conscious, college/university-educated, own homes.

ADD US: To your Mother’s Day, Memorial Day, Graduation/Vacation/Summer/Travel, and Father’s Day advertising/promotional/merchandising/sales mix; and to mall and mobile tours.

INVOLVEMENT TYPE: We welcome sponsorship in goods, services, barter, trade, cash, or combinations of same. We offer customized sponsorships to match your marketing/sales needs and goals. Also, consider co-op, or sharing with other sponsors. We offer exclusivity.

ADVERTISING: KOST Radio [Partner, top station in L.A. market], with seven sister stations coming in with additional promotion.

Event ads in the Los Angeles Times, Los Angeles Daily News, Santa Monica Mirror and the L.A. Weekly entertainment guide are nearly half their standard prices; included: advertising on each media’s website, and inserts.

TV Partner pending.

A wide array of advertising available – aerial, bench, transit tv, bus interior/exterior, vehicle wraps, online, mailers, mobile, billboards, taxi, shopper circulars, and much more.

PR: Press releases, media interviews, radio/TV mentions, web site features, event program features, Celebration exhibits at other area events, speaking engagements, school outreach; PR Partner TBA; we will develop and put in place a PR crisis plan.

Audio announcements, video walls, signage, ads/write-ups in event program, posters, banners, avenue pole banners, promotional give-ways, printed balloon bouquets, etc.

PROMOTIONAL OPPS: Couponing, bounce-backs, contests, premium incentives, cross-promotions, sponsor partnerships, etc.

MARKETING: Research, sampling, data collection, POP, tie-ins, discounts, incentives, and more.

COLLATERAL MATERIAL: Logo inclusion on flyers, banners, t-shirts, posters, car flags, many give-away toys [logo-imprinted animal print bandanas, animal print balloons, animal print slap bracelets, animal print sun visors, etc] and other giveaway items, and more.

AVAIL. NAMING RIGHTS: Celebration, Competition, Timescope Historical Timeline, Antiquities Era stage, Arts/Crafts Historical Timeline, Horsepower Historical Timeline, Music/Dance Historical Timeline, Performer Pavilion, Equestrian Pavilion, Pony Rides, and more.

HOSPITALITY: hospitality pavilion at Celebration [entertain key employees, advertisers, customers, business associates, etc.].

PRESENT SPONSORS: Newman’s Own Foundation, Clear Channel Outdoor, Naked Juice [natural fruit and vegetable juices], Penske Automotive Group, Or-Tav Music Publications (Israel), Walton Music (Ireland), Bare Walls Interactive Art, Nikko America, Epson America, Inc., Sideshow Collectibles, Tofutti Brands, Inc., Artsmagic , Ltd. (England), Office Depot, KOST Radio, Rhino Records, Puzzle Zoo, Activision.

ADMISSION: Free to the public, nominal charges for some activities.

BENEFITEE: Funds remaining after event expenses will be allocated to the 2011 National Child’s Day Celebration, and to ongoing related educational presentations and educational materials.

BENEFIT OR SPONSORSHIP? RWC is a 501C3 nonprofit charitable corporation. You may allocate your Celebration funding as a sponsorship and a business expense/write-off, as a donation/charitable write-off, or as a combination of both.

We offer you this exciting opportunity to interact with the consumer face to face in an environment designed to make the customer more receptive to your products and services. The diversity of Celebration activities will help you reach your target customer demographics, increasing brand awareness and loyalty for your customers, end-users, and your own employees.

Our high-profile entertainment property will enhance your overall business objectives in your targeted markets by reaching consumers at play, while they’re in a positive frame of mind and willing to embrace new messages, and openly consider new decisions in their lives…and in their purchase patterns.

Most purchase decisions are made from a subset of the product/service universe, usually limited to the top two or three products in the category. By appealing to the consumer in a way, and at a time, where they are most open to forging new relationships, a brand offers the ability to create a long-term emotional bond between the consumer and their product or service of choice. This is the foundation of brand loyalty…and the reason that event marketing has proven successful, by reaching consumers at play and turning them into loyal customers.

See more about Racers Who Care and it's National Child's Day Celebration on its MySpace site at: http://www.MySpace.com/racerswhocare

For further information about sponsoring our National Child's Day Celebration, please contact:

Robert Villegas
CEO
New Century Marketing Concepts
317/881-3826
RVille9755@aol.com
http://www.insmkt.com
http://www.i-sponsor.com

NEW CENTURY MARKETING CONCEPTS

New Century Marketing Concepts is Racers Who Care’s marketing representative for our National Child’s Day Celebration.

NCMC is a leading sports and entertainment marketing company on the cutting edge of marketing initiatives to help companies drive ROI and brand loyalty through the mediums of sports and entertainment.

NCMC ‘s goal is to help sponsors deliver their advertising message to relevant markets. New Century seeks to provide for sponsors a mix of relationships, imagery and activation platforms designed to improve their bottom lines to show efficient use of marketing dollars when compared to other media and properties.
Key NCMC representatives working with RWC on our Celebration are:

ROBERT VILLEGAS, SR.

Robert Villegas, Sr. is pictured on the right, along with his cousin, guitarist Johnny Garcia, and Tricia Yearwood.

NCMC founder, Robert Villegas started his working career at the age 18 when he became the youngest Quality Control Inspector at Union Carbide Corporation in Speedway, Indiana. His job: ensure that brain probes (designed for brain surgery) met Union Carbide quality standards.

Then, after having served in Korea as a telecommunications specialist during the Vietnam Era, he was hired at UPS as a different kind of Quality Control Inspector – ensuring packages had correct addresses. At UPS, he was eventually promoted into management.

As a young account executive he initiated his own processes whereby weekly visits were made to large customers; spending time with them analyzing distribution patterns, answering questions, providing solutions, assisting in technology upgrades and sometimes even helping to load packages onto trailers.

This led to his being selected to serve as the first UPS Indiana District Major Account Executive, in a pilot project, with 100 Top Accounts from South Bend to Evansville.

Villegas was asked to create a methodology for problem solving, and developed the "Problem Solving Worksheet" that asked the employee to identify the problem in clear terms, list the causes of the problem and then offer a number of possible solutions. This worksheet was used effectively at UPS Indiana for years.

Robert was next asked to program manage the implementation of the new customer service office and handle training of employees as they transitioned from paper to computers. He became proficient with IBM AS/400 and network troubleshooting as well as project management.

Other projects followed including a special assignments in Europe, Singapore and China.

When Villegas returned to the United States, he was asked to create UPS’ first outbound telemarketing department in the Indiana District. He designed the system, hired employees, program managed the implementation and managed the department once it was installed. During this time, he developed a computerized interface that enabled extraction of package volume and revenue from UPS’ SQL database that enabled him to provide specific weekly and monthly sales results for each person in the department. New package revenue numbers developed from this interface proved that the outbound business to business approach for UPS was a viable idea. Eventually, outbound calling centers were developed nationwide.

Villegas developed Gantt charting worksheets in Lotus 123 that served as the national guideline for creation of a Call Center Scheduling Program for UPS. This enhanced scheduling capability and made it possible for the Indiana District Call Center to experience significant cost benefits as well as six second average waiting time during peak calling periods. Today, Gantt charting and computerized scheduling is a normal routine in call centers all over the world.

When Villegas became aware of new digital messaging systems that were coming onto the market, he quickly identified opportunities presented by this technology and worked with operations people to implement a communication system where a small number of UPS drivers would have these communications devices in order to receive messages about necessary route changes - to help UPS be more responsive to customer needs in a number of key delivery areas.

Today, following his design and implementation of the program, every UPS driver has a digital communication device that he/she uses to communicate directly with UPS corporately. As a result, the old days of having to tell customers "We don't know where your package is" are over.

During his tenure with UPS in the Indianapolis area, Villegas had the opportunity to enjoy the involvement of UPS at the Indianapolis Motor Speedway. In 1987, he recommended that UPS develop a hospitality program at Indianapolis Motor Speedway each year during activities surrounding the Indianapolis 500. This program proved so successful that other UPS Districts began similar hospitality projects at major motorsports events around the country.

During one post-race analysis, it was proven that customers who were invited to enjoy race-related hospitality, food and racing at the Indianapolis Motor Speedway, gave UPS more revenue than those who were not invited. Using database analysis, UPS learned that it had received a 57% increase in revenue from customers entertained at IMS, compared to those who were not entertained.

In the early 1990’s, Villegas met with Jimmy Vassar and Adrian Fernandez, both up and coming race car drivers at the time. Villegas learned from them about the benefits of sponsorship and the excitement of being “in the pits” as compared to being in the grandstands. He wrote a feasibility report for UPS Corporate recommending that the company begin a program of motorsports sponsorship.

The UPS Sponsorship Program, now in place, has proven to be a tremendous success.

Villegas then retired early from UPS to pursue writing aspirations and motorsports interests. He started New Century Marketing Concepts in order to help drivers and teams obtain sponsorships.

He quickly developed tools to be utilized by small race teams to enable them to compete with teams sponsored by big corporations. He has written a number of documents for precisely this purpose, and has compiled them into a book entitled “The Fundamentals of the Sponsor Search.”

Villegas has worked with teams in a number of racing series with the development of their sponsorship proposals. In addition to these “fun” activities, Villegas offers services, to small sports teams, small businesses, franchise startups and charitable institutions by assisting them with creation of their basic business documents and proposals.

ROBERTO VILLEGAS, JR.

Born in LaPorte, Indiana in 1981 and raised in Indianapolis, Roberto Villegas, Jr., has grown up around motorsports, and recently joined the New Century Marketing Concepts team.
Over the years, he’s had the opportunity to meet and fraternize with many drivers at events in Indianapolis, and has traveled to a number of race tracks around the country.
From attending his first Indy 500 at the age of four, in 1986, to the present day, Roberto hasn’t missed a single Indianapolis 500. Since that first race he has become a virtual walking motorsports encyclopedia. After three years and counting, at Indiana University, and with an abundance of marketing knowledge, he is now primed to make a positive contribution to NCMC.
His skills include web design, writing and marketing, along with a strong understanding of high technology and networking.
During school he did a project for St. Elmo’s Steak House, the premier steak house in downtown Indianapolis, the results of which earned him a job designing their website.
Roberto has a unique ability to see the big picture and to visualize how to organize a project so that it is realistic and achievable. This ability has enabled him to participate in the origination of several projects that will move NCMC forward to new heights.
Roberto’s long term goals are to own a race team and win the Indianapolis 500! He sees the work he is doing at NCMC as the education he will need to make it happen.

CONTACT NEW CENTURY MARKETING CONCEPTS:

1243 Priority Place
Indianapolis , IN 46227
317/881-3826

RVille9755@aol.com
http://www.insmkt.com